Real SEOs Don’t Run (Ranking Reports) - Or do they?

by Ken Jones on February 19, 2009

Hi there,
Thanks for stopping by and checking out SEOpsCentre. Feel free to poke around and if you like what you read you may want to subscribe to my RSS Feed.
If you want to get in touch with me you can send me a message via my contact page or find me on Twitter @TheKenJones.

Thanks for visiting,
Ken

With the ever-increasing focus on personalised search and it’s implications for the way that Search Engines may rank results differently for individual users based on their own particular search and web-browsing histories, there have been a number of high profile SEOs who have gone on record as saying that there is no longer any value to be had in running ranking reports to check your site’s positions for its target keywords.

As a Key Performance Indicator (KPI) rankings are certainly of limited value by themselves.  It’s far more important to consider other indicators of success for an Internet Marketing campaign, things like traffic volumes for your target keywords and confirming which of those phrases are most effectively driving conversions for your site’s goals.

But that doesn’t mean you should forget about ranking reports completely does it?

[click to continue…]

{ 4 comments }

7 Things I Hate About Memes

by Ken Jones on February 9, 2009

Dammit!  I’ve been tagged in one of these 7 Things memes that’s doing the rounds at the moment and in case you can’t tell, I’m not all that happy about it.

[click to continue…]

{ 5 comments }

Wordpress is one of the most widely used and easily customizable open source blogging platforms available today.  With hundreds of freely available themes and plugins it’s easy to customize Wordpress’ look and functions in an almost infinite variety of ways.

If you’re ready to move on from the free themes in Wordpress.org’s Theme Directory and upgrade to a paid-for premium theme, you can’t go far wrong with Chris Pearson’s Thesis Theme which goes way beyond simply changing Wordpress’ look and feel and gives you a huge array of extra options and easy to use controls, allowing you to adjust your site to your heart’s content.

[click to continue…]

{ 0 comments }

The SEMMYS - It’s an honour just to be nominated

by Ken Jones on January 19, 2009

2009 SEMMY Nominee

The nominations for this year’s SEMMY Awards were announced earlier today, listing some of the best content from the world of SEO and Internet Marketing for 2008 and somehow my name has slipped through the net and been added to that list.

[click to continue…]

{ 5 comments }

It’s Not Your Voice, It’s Your Client’s

by Ken Jones on January 19, 2009

If you’re a blogger chances are you’ve either considered offering your writing services out to paying clients, or you’re already writing and creating content for other people, perhaps as part of your day job or maybe as a freelance sideline to earn yourself a little extra money in your spare time.

While blogging for yourself can be a great way to express yourself and share your personal opinions with anyone who happens by your site and stops to check out what you’ve written, if you plan on writing for someone else you need to seriously think about not only what you’re writing, but also about the tone you use for that client and the objectives that THEY have for your work.

[click to continue…]

{ 0 comments }

The Jack Bauer SEO Operations Manual

by Ken Jones on January 12, 2009

Everybody knows that Jack Bauer is just about the baddest bad-ass you’re ever likely to meet.  If you’ve got a bomb that needs defusing or a terrorist that needs countering, Jack and his pals from CTU are the folks you need to call.

Jack’s methods may be unconventional and they may not always meet with official approval from the powers that be but you can’t argue with his results and in a field like SEO, where results are what it’s all about, there’s a lot that you can learn from Jack and apply his principles to your work.

[click to continue…]

{ 0 comments }

And So I Put Away Childish Things

by Ken Jones on January 11, 2009

Ooh, hello.

Long time no see.

I know it’s been quite some time since I last updated my blog here at SEOpsCentre and I have no intention of boring you with the minutae of my day to day life and offering excuses for my absence, let’s just say that the last six months have been some of the busiest that I’ve ever experienced, with added work and personal commitments that caused me to fall behind and ultimately decide to take an extended hiatus from writing about SEO.

I’m quite sure that most of you reading this have no interest in hearing the details of my life (and as I mentioned above, I have no intention of sharing them anyway) however, for those of you who I have come to regard as friends, there is one thing that I would like to share…

[click to continue…]

{ 4 comments }

Gone (for the last few weeks) But Not Forgotten

by Ken Jones on September 8, 2008

So I’ve been kind of absent from the blog (and most of the Online Marketing Scene) for the last few weeks, it’s not the first time I’ve had to fore-go working on posts for SEOpsCentre in favour of more pressing concerns from the outside world and I can’t promise it’ll be the last, but after a much needed break I’m back and working on some new posts.

[click to continue…]

{ 2 comments }

Being Ken Jones

by Ken Jones on August 3, 2008

Just so you know, this post is going to be a bit more me-centric than most of the posts here on SEOpsCentre so feel free to skip it if you’d rather wait for one of my usual posts about Search Engine Optimization.

Having said that, there will be a lot of talk about SERP placements, some pretty useful link research tips and a look at what I did to rank on the first page of Google.com for an unintentionally competitive keyphrase.  My own name.

So I don’t know, maybe you’ll want to stick around, y’know just in case.
But if you don’t find out anything interesting about SEO, you can’t say I didn’t warn you.
;-)

[click to continue…]

{ 4 comments }

Link-Fest for Monday July 28th 2008

by Ken Jones on July 28, 2008

Howdy sportsfans, hope you’re all having a great Monday.  Don’t know about where you are, but it’s a crazy hot July day here in the UK.  We had a brief thunderstorm earlier as well, so it’s really humid here tonight, which is why I’m sitting out on my balcony enjoying what little breeze there is as I try to get this latest Link-Fest finished up.

[click to continue…]

{ 7 comments }