In my recent post about how to explain link-theory to a layman, I used the analogy of torchlights shining on your site to illustrate the importance of inbound links when it comes to making sure that Google can “see” what’s in your site when they’re looking to see if you’re relevant to a searcher’s query.
Of [...]

Sooner or later every SEO practicioner is going to have to try to explain the value and importance of having links to a website in a way that can be understood by a complete layman, whether that’s a client (who is more concerned about their business) or a friend or family member (who will probably [...]

There’s been a lot of chatter recently regarding last week’s SMX Advanced conference, particularly the focus given to Black Hat SEO techniques in sessions like Give It Up.  Seeing as I wasn’t there, I’m not in a position to comment on just how Black or White the conference was, but to judge from some of [...]

Longtail keyword strings are great.
Find the right ones and they can bring you a decent flow of targeted, relevant visitors to your site.
Arm yourself with a wide enough collection of longtails and you can tick another item off your checklist of “Things to do to optimize my website for the search engines.”
But how do you [...]

When I first started blogging about SEO here at SEOpCentre I made a promise (mostly to myself) that I would not discuss specific details of the sites that I work on or the companies that I work with.  After all, this site is my personal blog about learning SEO techniques and I prefer to keep [...]

Just saw this on the Live Search Blog.
It seems that from now on when a search query returns a result from Wikipedia they will actually expand the description beyond the standard couple of lines of text that you, me and everyone else gets and instead they’ll be including the first paragraph from the Wiki article [...]

TLAs (Three Letter Abbreviations) are everywhere these days and the field of SEO (Search Engine Optimization) is particularly crowded with these random-sounding strings of letters, used as a kind of internal shorthand for people to refer to commonly discussed concepts without having to waste valuable seconds articulating the complete words.
This has become especially important with [...]

I don’t often go off on rants here at SEOpsCentre.  That’s what Twitter is for.
But I just couldn’t resist the urge to throw my two cents right into the common-sense, middle ground of this.
If you’re a regular at Sphinn there’s no way you could have missed the debate that’s been raging there over the last [...]

A little while ago I posted a bunch of Big Dumb Noob SEO Questions, along with their corresponding answers (if I had them) and a couple of really cool SEOs stopped by to help add their answers to the comments as well.
There was one question in particular that I still didn’t feel like I had a [...]

This is just a quick post today, I’ll be carrying on with the Beginner’s Guide to SEO for WordPress later this week.  This is just one of those impromptu posts that interrupts our regularly scheduled broadcast, like a Breaking News Flash in blog form.
If you pay any attention to such things, you can’t have failed [...]