Comments on: Shine A Light - How to explain link-theory to a layman

By: How do you define an authority link? - Small-Business-Forum.net

How do you define an authority link? - Small-Business-Forum.net — Mon, 18 Aug 2008 16:34:21 +0000

[...] know anymore. Sometimes analogies are the best way to get across linking concepts. Here’s my new favorite link analogy. It uses light to explain how links work. I think it’s a flexible analogy that can be used to [...]

By: There’s nofollow, so do we need noarrive? | a minor technicality

There’s nofollow, so do we need noarrive? | a minor technicality — Tue, 15 Jul 2008 17:22:36 +0000

[...] come across to describe the importance and relevance of one site linking to another can be found at SEOpsCentre.com: Try to imagine that each link pointing towards your site is like a beam of light from a torch [...]

By: Guets blogging - How to increase search rankings via guest blogging | Online Marketing Banter

Wed, 09 Jul 2008 13:47:29 +0000

[...] inbound links matter. If you’re not aware of why, check out my bud Ken’s explanation on link theory. Every link you gain builds a little bit of authority for your site in the eyes of the search [...]

By: Fred

Fred — Sat, 05 Jul 2008 17:44:14 +0000

This it the best explanation I have found so far. Clear and to the point. You can’t ask for more then that. We all know how hard it can be to explain this to clients and I know that I will use this explanation in the future. Thanks!

By: Father Knows Best When It Comes To Links - This Month In SEO - 6/08 | TheVanBlog | Van SEO Design

Tue, 01 Jul 2008 00:20:04 +0000

[...] Shine A Light - How to explain link-theory to a layman [...]

By: Explaining the Value of Incoming Links « Online Outreach for NonProfits and Foundations

Mon, 30 Jun 2008 20:37:56 +0000

[...] the Value of Incoming Links Posted on June 30, 2008 by hatchergroup seopscentre does a great job of explaining the value of incoming links in layman’s terms. While [...]

By: Spending more time on promotion and free content

Spending more time on promotion and free content — Sun, 29 Jun 2008 18:14:32 +0000

[...] Shine A Light - How to explain link-theory to a layman [...]

By: Ken Jones

Ken Jones — Fri, 27 Jun 2008 20:33:27 +0000

Thanks Steven. I’ve used this analogy a few times recently when I’ve had to explain the value of getting links to people who don’t spend half their day reading SEO blogs and so far it’s been a roaring success.

Even my girlfriend (who thinks Google works “by magic” - hi sweetie) said she understood what I meant when I explained it to her.
That’s when I realised it would be worth writing a post about it to share the idea with everone else.

By: Steven Bradley

Steven Bradley — Fri, 27 Jun 2008 16:39:34 +0000

Great analogy Ken. I’ve often used highway systems as analogies, complete with roadblocks and roads with varying numbers of lanes.

I like your light analogy better since it is more flexible.

By: Link Building this Week (26.2008) | Wiep.net

Link Building this Week (26.2008) | Wiep.net — Fri, 27 Jun 2008 12:36:24 +0000

[...] Ken Jones has a great analogy to explain link building to laymen [...]